Gifts for both groups can be purchased at once. Convenience – Having items for both mother and child makes a trip to Malone’s Maternity convenient.Malone’s Maternity’s competitive edge of product offerings for both mother and child offers two distinct advantages: The ideal customer is accustomed to excellent service and Malone’s Maternity has the goal of impressing every customer with their benchmarked level of customer attention. The sales strategy will be to offer the highest level of customer service. The marketing strategy will be two-pronged in its attempt to increase the target customer’s awareness of Malone’s Maternity a focused advertising campaign and the location of the retail space. This will create unmatched convenience and lead to higher customer tickets. Malone’s Maternity is the only store offering clothing and accessories for expectant and new mothers, as well as for infants and children. Malone’s Maternity will leverage their competitive edge of product selection for both women and children to gain market share.
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